The Challenges of ICTs and Rural Radio

[Full paper] [Mixed Media - Medios Enteros]

Bruce Girard

Over the past few years the related issues of the importance of knowledge for development and of the digital divide have achieved an important position on the international agenda. Despite the interest, the enormity of the divide between the countries and sectors that have access and those that do not makes it virtually impossible that it will be eliminated with purely technical solutions.

Given this divide, if rural Africa is to harness knowledge for development, it will have to do so with new strategies, different technologies, and by building on the strengths it already has.

Research has shown that systems for networking information and knowledge are most effective when building on existing local information systems, incorporating community intermediaries � institutions and individuals that serve as a bridge between the Internet and the community. Radio is already established as a key component of local information systems and has the characteristics that make a good intermediary � "proximity, trust and knowledge (including the ability to combine 'techknowledge' about ICT with 'context knowledge' about the environment in which it is used".

Over the past five years three ways of combining radio and Internet for development and democracy have emerged.

  1. National, regional and global networks of independent broadcasters have been established;
  2. Individual stations have used the Internet to find useful information for their communities, and then interpreted that information for the community, establishing themselves as gateways to the Internet;
  3. Stations have used the Internet to facilitate communication with emigrants, enabling communities and cultures to continue to flourish, despite the new configurations and locations imposed on them by globalisation.

The paper concludes with the observation that technology is neither an unavoidable barrier nor a panacea. Communication technologies and practices are changing. The rural radio/Internet combination presents an opportunity to mix the best of the two media and Next-generation Rural Radio can be a powerful tool, combining research and reflection to harness knowledge for development and democracy.

[Full paper] [Mixed Media - Medios Enteros]


Paper prepared for the International Farm Radio Workshop/Information and Communication Technologies Serving Rural Radio: New Content/New Partnerships, Food and Agriculture Organisation, Rome, February 19-22, 2001. DRAFT - not to be cited without permission.

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